Finally, as the campaign came to a close in 2019, we took a real look at how a digital data campaign created face-to-face connections, putting the social back in social media and trees in the ground.
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Through a partnership between the Texas A&M Natural Resources Institute and the Texas Longleaf Taskforce, a counterpart of the America’s Longleaf Restoration Initiative working to restore longleaf pine ecosystems on private and public forestlands in Texas, the Landowner Longleaf Challenge launched in March of this year gaining an unrivaled momentum over the last 5 months.
The Texas Longleaf Taskforce launched a campaign to reach more Texas forest landowners looking to bring back the longleaf pine by connecting to longleaf resource specialists.